Conversion rate is the most important statistic to any online business. Conversions mean that users and site visitors are buying what the business is selling, so a higher conversion rate means more business, more revenue, and access to a larger market.
Wordstream released findings in the spring of 2014 that showed the average conversion rate for websites is only 2.35%, yet the top 10% of websites with the highest conversion rates average at 11.45%. So how can you enter the top tier and nearly quintuple your conversion rate?
A large part of increasing conversions is effective web design. If users have a hard time finding and interacting with content, they’ll be less likely to sign up and continue using a product. So the first step is to hire a talented designer. Luckily, even if you don’t know much about design, there are plenty of resources out there to help you find the skill set you’re looking for.
Once you have a designer, you should reconsider the design of your website, but specifically your conversion form. After all, if you want more people to sign up, they’ll end up at your signup form eventually, and like all things, some forms are better than others. In order to increase your conversion rate, here are 9 tips to optimize the design of your converting forms...
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